I’ve spent my career building and leading companies — from launching products that reached national retailers, to growing teams, to navigating the challenges every business owner faces. That journey has given me a deep understanding of what it takes to run a business successfully: balancing people, profitability, and long-term vision. I know firsthand the weight of every decision when it comes to protecting both a company’s bottom line and its employees.

One thing that became clear through my own experience as an owner is that employees are a company’s greatest asset. Retention isn’t just about salary — it’s about the benefits that give people security, stability, and a reason to stay. I’ve seen how the right benefits can transform a workplace, improving morale, reducing turnover, and strengthening a company’s culture from the inside out.

That’s why I founded Vital Benefits Group. My mission is to help employers provide benefits that truly matter — plans that employees value, that employers can sustain, and that create lasting impact. With my background as both an entrepreneur and a strategist, I bring more than insurance solutions; I bring an owner’s perspective to every partnership, ensuring benefits aren’t just an expense, but a powerful tool for growth, retention, and success.

Erna Whiston

Founder/President

Vital Benefits Group